Using personal pronouns like “I,” “You,” and “We” and bold declarative statements, Kruger positions viewers to question what we see and hear in mainstream media. The work she creates charges us to contemplate how these messages shape our identities and the society we live in – using these considerations as invitations to explore and understand how spaces form us, as much as we form them. Her artistic signature has adopted Futura Bold Oblique and Helvetica Ultra Compressed typesets across her work. Kruger employs graphic design strategies of text and imagery common in advertisements to direct attention to systems of power. Kruger (b.1945, Newark), lives and works in New York and Los Angeles.